Study cases: nike.com, ardiles.co.id, and puma.com.
Screenshots:
1. What kind of website is it?
The three websites are online stores for shoe brands, namely Nike, Puma, and Ardiles. Website visitors can check out goods and go directly tothepayment process. The website also provides all the information about thep roducts being sold from catalogs for men, women, kids, and other collections.
2. How does it contravene the design principles outlined by Veen?
No, it does not contravene the design principles by Veen. So far, all those three websites have answered the three questions/principles of Veenwhich are (1) where am I? (2) where can I go, and (3) what’s here?
3. Does it matter?
Yes it does. If you want users to be able to navigate with ease while still knowing what they are doing, especially on a website attempting to attract potential clients, you should at least make the website answerableby Veen's principles.
4. What kind of user experience is it providing for?
These three online stores provide an easy shopping experience by adding products to the cart and then completing the payment. Various choices, the latest collections, product details, and campaign information are presented to engage visitors. However, these three websites do not support visitors with disabilities.
5. What was your experience of engaging with it?
Among these three websites, Ardiles is the website with the longest load time for the first time with 45000 ms. Meanwhile, Nike and Puma are relatively fast at first complete loading with 30000 ms.
On the Nike and Puma homepages, they display pictures of shoe products with clear prices that trigger client interest to view and click on more details of these products. Meanwhile, the Ardiles homepage does not display product images and prices, so visitors need to move the cursor closer to the menu and click on a category first. On the Nike and Ardiles websites, the currency listed on the product price is Rupiah, while on Puma it uses dollars so clients who want to buy need manually. Nike auto-detects the visitor's location and adjusts the currency on the price.
Only the Puma website provides a collection of sportswear for women with hijab and is displayed on the trending collection icon menu so that it attracts the attention of website visitors. The Ardiles website only providesa collection of shoes, unlike Nike and Puma which also provide sportswear. From the overall experience of exploring these three websites, Nike is the most fun and interesting website to visit, after that Puma and then Ardiles.